Test automation for media companies that runs itself, release after release
Klarent tests publishing, paywalls, and reader workflows automatically, catching regressions before subscribers ever see them.
Platform
Everything your QA team needs
From discovering what to test to delivering results. Klarent handles every step.
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The problem with traditional QA
The real cost of outdated QA
Fast-moving, deadline-driven, and always live during a big story.
High publishing frequency
Continuous content updates break selectors and locators daily. Newsrooms push changes constantly, breaking news, live updates, and section changes, at a pace traditional, script-based QA simply can't keep up with.
Frequent template and layout changes
Templates, personalization, and A/B tests constantly modify the page. Every layout shift risks a broken byline, image, or embed, and static test scripts break right along with the page.
Decentralized content ownership
Editors and developers change elements independently, creating unstable testing surfaces that traditional test automation for media companies can't absorb. When ownership is spread across teams, test suites fall out of sync faster than anyone can maintain them by hand.
The Klarent approach
Why media & entertainment teams choose Klarent
Auto-generated test descriptions
The agent explores your app and writes the test cases for you. No one has to spec out every scenario by hand.
Self-healing test automation
UI and workflow changes are automatically accommodated, reducing script maintenance and keeping test suites current.
Parallel cross-platform execution
Run tests simultaneously across web, mobile and APIs to shorten regression cycles without compromising coverage.
Coverage for critical workflows
Automate testing across key workflows, including publishing, editorial review, subscriptions, paywalls, and reader account management.
Lower QA maintenance
Reduce engineering effort spent maintaining test suites and redirect resources towards delivering new features.
Audit-ready test evidence
Capture execution history, screenshots and step-level logs for QA, engineering and compliance teams.
Natural language test creation
Generate end-to-end tests from plain-language workflow descriptions, skipping scripting and specialized SDETs entirely.
Compliance & security
Built inside your compliance perimeter
ISO 27001
certified
Deploy in your VPC, private cloud, or on-premises, keeping subscriber data inside your perimeter.
SOC 2
compliant
Audit-ready evidence, generated on demand for every release you ship.
GDPR
ready
GDPR-ready workflows on every test run, across web, mobile, and API.
Integrations
Fits into your existing stack
Connect to GitHub, Jira, Slack, and more - no reconfiguring your workflow.
Release testing coverage
How Klarent helps media & entertainment teams test faster
Six ways releases stay reliable, from paywall rules to newsroom publishing across every platform.
Paywall and subscription rule validation
Segmentation rules, entitlements, and upsell flows are validated end-to-end, so every reader sees the access and offers they're supposed to.
Cross-device and browser experience checks
The reader experience is checked autonomously across popular devices and browsers, catching layout issues before readers do.
Ad delivery and tracking sanity
Ad rendering, measurement, and analytics wiring are confirmed on every release, so ad revenue and reporting stay accurate.
Editorial and CMS release smoke
Every publish, template change, and embed is tested instantly, so editorial updates go live without breaking the page around them.
Visual regression guardrails
Layout and visual drift are caught before rollout, so a small styling change doesn't turn into a broken page in production.
Breaking-news release verification
High-frequency publishing during live stories is tested in real time, so a traffic spike or rapid update doesn't take the page down.
How Klarent works
Multiple agents. One mission. Zero flaky tests.
A multi-agent system that plans, verifies, builds, and self-heals and notifies.
Explorer
Maps every screen, flow, and state of your application automatically.
Planner
Designs test cases, sends to Verifier for approval, then hands verified plan to Coder.
Coder
Generates test scripts from the verified plan, then requests validation from Verifier.
Verifier
Validates plans and code. Returns results - or sends back to Planner if checks fail.
Runner
Executes the verified test suite and reports pass/fail results in real time.
Notifier
Dispatches instant alerts and reports to your team when the Runner completes.
Explorer
01Maps every screen, flow, and state of your application automatically.
Planner
02Designs test cases, sends to Verifier for approval, then hands verified plan to Coder.
Coder
03Generates test scripts from the verified plan, then requests validation from Verifier.
Verifier
04Validates plans and code. Returns results - or sends back to Planner if checks fail.
Runner
05Executes the verified test suite and reports pass/fail results in real time.
Notifier
06Dispatches instant alerts and reports to your team when the Runner completes.
The results
What switching to Klarent actually delivers
Numbers from teams who moved off manual and script-heavy QA.
- 90% less manual QA effort
- 6x faster release cycles
- ~94% execution accuracy
- 4.1x annual ROI, paying back in under 3 months
- ~$0.30 average cost per test execution, down from ~$1.54
Klarent's agents handle the work end to end. Most teams step in less than 5% of the time, only to define what to test or unblock an agent that's stuck.
Estimate your QA savingsKlarent vs. traditional QA
Why media & entertainment teams choose Klarent over traditional QA
The difference between us and a traditional media & entertainment QA setup comes down to who does the work, and how much of it survives the next release.
| Manual | Automation | Klarent (agentic) |
|---|---|---|
| Manual scripting | Coded automation scripts | Natural language |
| High maintenance | Scripts break on every UI change | Self-healing AI |
| Slow regression | Sequential automated runs | Parallel execution |
| Specialist QA required | SDETs required to build and maintain scripts | Business users can author tests |
| Weeks to release | Days to release | Hours to release |
Frequently asked questions about media & entertainment test automation
Get started
Stop manual media & entertainment QA. Start shipping compliant releases.
See how Klarent tests your media & entertainment workflows end to end, fully compliant, fully autonomous, in a live walkthrough built around your stack.










